There are a number of things I love about this innovation – the invisible bike helmet.
Yes, it is primarily about bikes and most certainly about creating positive and safe biking change.
However, it is a reinvention of the normal and breaking many (social and technical) barriers. Here are some reasons why this innovation is so special:
- it is NOT from an English-speaking country (and not presented in English – how refreshing!)
- it took the two inventors sooo long to get the research right (seven years!!)
- their overall commitment, passion and teamwork is inspiring
- and most importantly … the creators are two Swedish female Industrial Designers leading the (male dominated) field …. and kicking ass!!
How the hell…
I like the revolutionary and stylish innovation they have come up with.
It directly responds to current changes in urban biking as well as being understated and no fuss (the model only comes in black – how Swedish chic!).
I’m still in awe of the engineering behind how it is deployed and works and I think the concept is magnificent.
The speed and responsiveness of the sensors and algorithms they have used are quite remarkable.
It is tempting to look into the legality of using one of these helmets in Australia.
I know you have to have a registered Australian Safety Approved helmet here. But let’s face it, in some respects Australia can be so far behind the times and considering this is a recognised international safety and protection device…. the larrikin bugger in me would love to use it and see what happens!
The company who is producing it Hovding, have them currently retailing for €299. They are up to their second model already and have won an European Patent Office Award (2016) patent. Models can come with stylish personalised covers. Sign me up!!
“Cars are so yesterday, bikes are the future.”