Cyclists Magnetic Yellow Card

Hi Bike Nuts!

Thanks for checking in with Bicycles Create Change.

There are so many wonderful cycling events, news and projects going on right now – what a great time to be a bike rider and cycling enthusiast!!

Among it all, a small and quirky initiative caught my eye.

Many of us who road ride have no doubt had some experience with cars that has been ‘challenging’ and possibly unsafe. But how to handle such a situation?

How about a sporting metaphor? Maybe a reference to the Yellow penalty card used in many sports (like football/soccer) as a means of cautioning, reprimanding or penalising a person for ‘bad conduct’?

Cyclists Magnetic Yellow Card

In 2004 Film maker Peter Miller created the cyclists magnetic yellow card. At the time, it was described as being an open-source ‘subversive intervention via business card-sized magnets, personal edition of 200′. In 2010, it had a resurgence in popularity among cyclists and the media. More recently, a group of LA bikers have been distributing this little magnetic yellow card as a way to help ‘get the message across’ in such situations.

I wonder how effective it is? What reaction would it illicit if you were a cyclist – or a car driver?

Certainly a novel approach to trying to ‘(re)educate’ the automotive general public!

Source: Gizmodo.com

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